Barcelona · Armenian · Building what comes after marketplaces.
Hovhannes
Hovhannisyan
I run a US home services company from Barcelona. The technicians are on the ground. I'm not.
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What I'm building
What I'm building.
Novanest Pro
I didn't study this industry. I worked in it.
Went to homes in LA. Installed cameras, smart locks, smart home systems with my own hands. Learned what makes a pro say yes to a job. Learned what makes a client difficult. Learned exactly what a winning pitch sounds like — because I was the one giving it.
Then I came back to Barcelona and automated everything I learned.
The technician is on the ground. I'm asleep. The loop runs.
Nova — AI Operations
Nova runs the business while I'm not watching.
Lead arrives → reply drafted in my voice → sent → follow-up scheduled → outcome tracked → AI gets better.
Every tool in this market sends a message faster. This one sends the right message.
Not a copilot. The aircraft.
The next layer
Every lead I get is handled by an AI agent. Every client who responds is represented by one too.
At some point, the agents should talk directly — qualify, negotiate, and book the job before either human is involved.
I'm building the marketplace where that happens. Not Thumbtack. Not Angi. The layer that comes after them.
How I think
How I think.
On the real problem
Every pro in this market wanted to respond faster. I wanted to understand why responding fast wasn't enough.
Close rate stays at 20% even when you're first. That's not a speed problem. That's a what-you-say problem.
On AI
Everyone has AI writing their emails now. That's a feature, not a strategy.
I built AI into the nervous system of the operation — not to save time, but so the business doesn't stop when I do.
On proof
I didn't model this in a spreadsheet. I flew to LA and did the jobs myself until I understood exactly what wins.
Then I automated what I learned. That order matters.
Now
Where my head is.
Scaling Novanest until the unit economics are undeniable.
Working on my English — not to sound professional, but to close the gap between what I'm thinking and what I can say in any room.
Thinking about what the agent marketplace looks like at 10,000 service professionals.
And after that.